a few content material marketers like the amount method. they like to put up masses of latest blog posts every month, chasing all types of keywords inside the neverending pursuit of recent visitors.
equally as essential (and occasional attempt) is updating older content. updating weblog posts on a regular foundation, along with all your spin-off content material, is an exquisite manner to build on what you already have (in place of starting from scratch every day).
numerous SEO benefits include doing both, too.
Benefits of updating and reuse content
there are lots of motives why you should repurpose and update present content material. I gained get into all of them but right here the ones that inspire me to do it:
- store money and time
- set up your evergreen content
- significantly boost your SEO scores
- build subject matter authority
Save time and money
you’ve already completed the studies and were given all of the factors down in writing. now you’re simply recycling. you’re no longer beginning from scratch, you’re now not doing studies, you’re no longer growing a couple of drafts. you can join us at Online Digital Marketing much less time spent on a new weblog publish way extra time getting cash someplace else.
Boost SEO rankings
over the years, with so much content material at the identical topic getting a ton of engagement and pointing returned for your authentic blog publish, google will recognize you’re an authority on the subject. so it’ll raise all your content material, knowing how applicable it’s miles.