Privacy Policy
At The Dark Lights Online, accessible at thedarklightsonline.com, we are committed to safeguarding your privacy and ensuring the protection of your personal data. This Privacy Policy outlines how we collect, use, disclose, and protect your information in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws. Our approach to data privacy is rooted in transparency, accountability, and a privacy-first philosophy.
1. Introduction
We understand that you entrust us with sensitive information when using our website, and we take that responsibility seriously. Our commitment to data privacy is central to our operations. This policy is intended to help you understand what information we collect, why we collect it, how we use it, and your rights in relation to your personal data.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users of thedarklightsonline.com and associated services and communications. For the purposes of applicable data protection laws, The Dark Lights Online is the data controller of your personal data. If you have any questions or concerns regarding your personal information, you may contact us at [email protected].
3. Categories of Data We Process
We may collect and process the following categories of data:
a. Usage Data
Data related to your interaction with our site, including browser type and version, IP address, access times, geographical location, pages visited, referring URLs, and session duration.
b. Account Data
Information provided when you create an account or place an order, including full name, billing and shipping addresses, email address, and phone number.
c. Profile Data
Preferences and interests you communicate to us, such as product choices, order history, behavioral patterns on the website, and frequency of visits.
d. Communication Data
Records of your interactions with our customer support, including inquiries, feedback, or any correspondence submitted via contact forms, chat features, or email.
e. Technical Data
Device-specific information such as device model, operating system, configured settings, language preferences, and system performance data.
f. Transaction Data
Details associated with purchases made through thedarklightsonline.com, including payment details (processed securely through third-party providers), transaction history, and delivery data.
g. Preference Data
Data related to your marketing and communication preferences, expressed consents, and product categories of interest.
4. Legal Bases for Processing
We process your data only when we have a lawful basis for doing so. The legal grounds include:
– Consent: Where you have provided explicit consent (e.g., to receive promotional emails).
– Contractual Necessity: Where processing is required to fulfill your orders or provide services under our terms.
– Legitimate Interests: For purposes such as improving our services, fraud prevention, and securing our systems, provided such interests are not overridden by your data rights.
– Legal Obligation: When we are legally obligated to collect or disclose personal data.
5. Your Rights Under Data Protection Laws
You have the following rights in relation to your personal data:
– Right of Access: You may request a copy of the personal information we hold about you.
– Right to Rectification: You may request corrections to inaccurate or incomplete data.
– Right to Erasure: You may request deletion of your personal data under certain conditions.
– Right to Restrict Processing: You may ask us to suspend our processing of your data.
– Right to Data Portability: You may receive your personal data in a structured, commonly used, and machine-readable format.
To exercise your rights, please contact us at [email protected]. We respond in accordance with applicable law and reserve the right to verify your identity before processing such requests.
6. Security Measures
We implement robust technical and organizational security measures to protect your data, including:
– End-to-end encryption of sensitive data and secure socket layer (SSL) technology during transmission.
– Access controls and user authentication to limit data access to authorized personnel only.
– Regular data backups and secure storage systems to prevent loss.
– Staff training and regular policy reviews to maintain security awareness.
7. International Data Transfers
Your personal data may be transferred to and stored outside of your country of residence, including jurisdictions that may not provide the same level of data protection. Where necessary, we implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission to ensure data is protected consistent with GDPR requirements.
8. Data Retention
We retain your personal data only as long as necessary for the purposes for which it was collected. Specific retention periods are:
– Account and Transaction Data: Retained for up to seven (7) years after the last interaction to comply with tax and accounting regulations.
– Communication and Support Data: Retained for up to three (3) years following the last correspondence.
– Usage and Technical Data: Retained for analytics purposes for up to two (2) years.
– Marketing Preference Data: Retained until you withdraw your consent or unsubscribe.
9. Use of Cookies
We use cookies and similar tracking technologies on thedarklightsonline.com to enhance user experience and analyze website traffic. Categories of cookies used include:
– Essential Cookies: Required for full functionality, such as navigation and account login.
– Functional Cookies: Enable enhanced features like remembering preferences and previously viewed products.
– Analytics Cookies: Collect aggregated, anonymized data to help us improve performance and user experience.
– Performance Cookies: Track system performance and error reporting to enhance site usability.
10. Cookie Management and Compliance
Visitors from regions governed by GDPR and CCPA may opt to manage cookie consent through a cookie banner appearing on their first visit. You may also manage preferences via your browser settings. We honor Do Not Track signals and provide mechanisms to withdraw cookie consent at any time.
11. Children’s Privacy
TheDarkLightsOnline.com is not intended for children under the age of 13, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us immediately at [email protected]. We will promptly delete such data.
12. Updates to This Privacy Policy
We reserve the right to modify this Privacy Policy to reflect changes in legal, regulatory, or operational requirements. Where legally required, users will be notified of material changes to this policy through updates on thedarklightsonline.com or direct communication.
13. Contact Us
If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, you may contact us at:
Email: [email protected]
Website: https://thedarklightsonline.com
We are committed to full compliance with applicable privacy laws, including the GDPR and CCPA. For all privacy-related inquiries, please reach out and we will respond in a timely and appropriate manner.